Campaign: Stonyfield Organic "Play Free"

Concept:
*Launch Year: Ongoing*

"Play Free" is a campaign by Stonyfield Organic, a brand known for its organic dairy products, primarily yogurt. Launched as an ongoing initiative, this campaign embodies the idea that Stonyfield Organic products allow people to enjoy food that is not only delicious but also free from artificial ingredients and additives. It positions Stonyfield Organic as a brand that promotes healthy and natural eating.

Key Details:

1. Organic and Natural:
- The core concept of the campaign is to promote the organic and natural qualities of Stonyfield Organic products. It suggests that the brand's products are free from artificial additives and provide a wholesome eating experience.

2. Healthy Eating:
- The campaign emphasizes the importance of healthy eating choices and how Stonyfield Organic products align with a health-conscious lifestyle.

3. No Artificial Ingredients:
- "Play Free" did highlight the absence of artificial flavors, colors, and preservatives in Stonyfield Organic products, offering consumers a cleaner and purer food option.

4. Family-Friendly:
- Stonyfield Organic often targets families and children. The campaign did position its products as ideal for families looking for nutritious and tasty options.

5. Environmental Responsibility:
- The campaign did touch on Stonyfield Organic's commitment to sustainability and responsible farming practices, aligning with the organic movement.

6. Wholesome Snacking:
- Stonyfield Organic products, including yogurt, can be used as wholesome snacks. The campaign did promote these products as satisfying and nutritious snack options.

7. Transparency:
- Stonyfield Organic did emphasize its transparency regarding ingredient sourcing and production processes, building trust with consumers.

8. Health and Well-Being:
- The campaign did connect Stonyfield Organic products to overall health and well-being, suggesting that choosing organic and natural options can lead to a healthier lifestyle.

In summary, Stonyfield Organic's "Play Free" campaign, an ongoing initiative, positions the brand as a provider of organic and natural food products that allow people to enjoy a healthy and wholesome eating experience. It emphasizes the absence of artificial ingredients, family-friendliness, and environmental responsibility while promoting the idea that making healthy food choices can lead to a better and more balanced lifestyle.